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Recent Net Search Pros Search Engine Marketing Articles |
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AdWords Updates: Enhanced SiteLinks
Google announced this week that they are rolling out Enhanced Sitelinks - meaning that even more additional text can be shown with the Sitelinks in AdWords ads.
2/16/2012
Here's how you can take advantage of the new feature without breaking the bank.
Full Article >> AdWords Updates: Enhanced Sitelinks
MSN AdCenter Updates: Better Negative Keywords
MSN AdCenter announces Campaign Level negative keywords, a big step in search query quality control
2/13/2012
This week MSN AdCenter, the advertising platform behind Yahoo! and Bing sponsored search ads, announced that they are now adding support for campaign level negative keywords.
Full Article >> MSN AdCenter Updates: Negative Keywords
Marketing with Pinterest
How to make Pinterest work for your brand
2/8/2012
Pinterest is making waves in social media circles, and gaining visibility fast - here's how you can take advantage of that interest with some exposure for your brand.
Full Article >> Marketing with Pinterest
Super Bowl Marketing - The Lesson for All of Us
As one of the biggest US Holidays approaches - Super Bowl Sunday, of course - it's a great time to take a look at marketing in general.
2/1/2012
After all, the Super Bowl is an event that creates a marketing buzz more than any other. While this stems from TV ads, it's a big event for online advertising as well, and examining so many high profile campaigns can teach us all valuable lessons.
Full Article >> Super Bowl Marketing
What is SEO?
Whether you're new to the online space, an expert looking for definitions, or just trying to figure out what everyone is talking about, it's worth taking a look back to the basics of SEO.
1/30/2012
SEO can be segmented into three general categories: technical issues and considerations (code and structure), methods of housing content on your website (on-page optimization), and methods of gaining website authority (off-page optimization). We'll examine each of those categories in a little more detail.
Full Article >> What is SEO?
Tablet Marketing
Search Engine Marketing for the Tablet
1/28/2012
Taking advantage of Mobile search has long been a hot topic among search marketers and online retailers, but there's an often overlooked element of Mobile search - the Tablet.
Full Article >> Tablet Marketing
5 SEO Implications of HTML5
HTML5 is the latest revision of the HTML standard.
7/24/2011
HTML5 combines much of the functionality of HTML, CSS, and JavaScript, improving efficiency and allowing new opportunities for innovative web sites. It also has some implications on SEO.
Full Article >> 5 SEO Implications of HTML5
AdWords Tips - Geographic Optimization
If you're looking for ways to improve the performance of your Google AdWords account, Geographic optimization is a great place to start.
6/6/2011
Google makes it possible to monitor your performance by State, City and Metro. Adjusting your campaigns to maximize delivery in the geographic regions that perform best for you, and minimize or eliminate delivery in the regions that perform poorly, is a quick way to improve your overall performance.
Full Article >> AdWords Tips - Geographic Optimization
Mobile Search Ads - How to Make Mobile Advertising Work For You
Mobile Search Ads may be the single biggest marketing opportunity for your business today.
5/1/2011
As Mobile Search takes off, here's how you can make sure you're along for the ride.
Full Article >> Mobile Search Ads
Google +1: Beyond the Hype
The new Google +1 feature, discussed at length for months and rumored for longer, is finally being rolled out.
4/17/2011
We're hearing a lot about what this means for searchers, publishers and advertisers alike - getting past the hype, here's what you really need to know.
Full Article >> Google +1
Local Search Strategies: Google Places Just Became More Social
Google Places is a great way to get free local advertising. Now that Google has rolled Hotpot (their location rating and recommendation engine) into Places, the social aspect of local advertising is reaching new levels.
4/12/2011
Recently, Google announced that they were combining their recommendation engine "Hotpot" into Google Places. This means that along with your business information, Google will display ratings, reviews, and feedback from your customers whenever your Places listing is shown in the search results.
Full Article >> Local Search Strategies: Google Places
PPC Campaign Optimization - 5 Simple Tips
5 Easy Ways to Increase the Profitability of Your PPC Campaigns
Optimizing your PPC campaign is a never ending process of analysis and fine tuning, but there are some quick and easy tactics you can follow to make sure you're on the right track.
Full Article >> 5 Simple Tips for PPC Campaign Optimization
PPC Testing and Data Analytics
Tracking the right data, data analysis practices, and testing strategy will make or break your search engine marketing campaigns.
One of the most important things that you have to do to maximize your Search Engine Marketing campaign profits is to give yourself access to the right data. The key word in that previous statement is "right" - gathering data is usually fairly simple, but having the right data makes all the difference. Here's how to make sure you have the right data.
Full Article >> PPC Testing and Data Analytics
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